Western Canadian Strategic Sales Experts, Martech, to add Inversa’s to their Line of Innovative Trenchless Technologies

Jul 2015  •  CMP  •  Article


Martech provides outsourced sales services for manufacturers who make products for the construction industry. Their products range from fire hydrants to soil stabilisation resins. Across the variety of products they offer, the common thread is that they all require technical sales to satisfy the highly specified needs of their public and private clients. 

“Western Canada represents a huge market for Inversa’s condition assessment solutions and also presents unique challenges that increase the value of what we do (Inversa) such as very steep terrain and remote access sites.” John Bowles, President at Inversa Systems.

Western Canadian Strategic Sales Experts, Martech, to add Inversa’s to their Line of Innovative Trenchless Technologies

Inversa’s unique condition assessment product, Soilsight™, aligns with many of Martech’s other offerings as a natural compliment which leads to more efficient and effective trenchless rehabilitation projects for clients. Glenn Votkin, President of Martech, sees the addition of Soilsight™ as “part of the next wave of opportunity in the infrastructure market. There are complex problems out there and they often require putting several innovative techniques and technologies together, by doing so cities, provinces and private owners can get more life out of their existing infrastructure, while reducing construction costs and increasing safety.” 

Condition assessment and asset management are the first step to unlocking the value associated with trenchless technology. It takes the guessing game out of what to fix? How to fix it? And when?

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